Although large technology corporations, such as Google or Apple, want to sell us the idea that we can safely navigate the internet using the incognito mode of their respective browsers if we ask any cybersecurity specialist they will tell us that this is not true.
A good proof of this is that Google had to change the incognito mode of its web browser on Android for a lawsuit of 5,000 million dollars that accused them of lying about the functions of said safe mode.
One of the best measures we can take to prevent our internet searches and our browsing history from being tracked is to use a truly private browser that does not collect our personal data and the most popular and recognized of them all is DuckDuckGo.
DuckDuckGo: Best private search engines
DuckDuckGo is one of the best private search engines that we can use today, it has its own application for both iOS and Android and, in addition, it has its own search engine. This last feature will allow us to use any other web browser, including Google Chrome, with this search engine simply by configuring it in its settings.
4 reasons to use DuckDuckGo instead of Google
Next, we are going to explain the 4 reasons why privacy experts recommend using DuckDuckGo instead of Google.
It does not store our browsing data
The first reason to change Google for DuckDuckGo is that this search engine never saves our browsing data, our IP address, or any personal information related to it since the only thing it stores are the keywords that we use in searches.
Doesn’t track searches
The second reason to use DuckDuckGo instead of Google is that this search engine will not track searches made with your mobile application or using your search engine, and also does not generate any search history.
Block external trackers
In addition to not tracking our searches, DuckDuckGo also blocks external trackers and sends us a report when one of them tries to access our active session.
In this sense, this search engine also forces the websites we visit to use an encrypted connection, whenever possible.
Doesn’t show targeted ads
The last reason to use DuckDuckGo instead of Google is that this private search engine will never show us targeted ads or personalized ads and, instead, will show our ads related to the keywords of the search we are doing.
In addition, these ads will never be connected to private data such as browsing or purchasing history.