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Google launches its alternative to TikTok: YouTube Shorts

Google launches its short video section, YouTube Shorts, for 100 countries. Editing and viewing of these clips are very similar to TikTok.

Google has officially launched one of its most ambitious projects, as its new tool for creating short videos will compete directly against one of the most important social networks of today, TikTok.

YouTube Shorts

A year ago, Google developers, specifically those in charge of YouTube, announced that a new section or tool was about to be launched to create and share 60-second videos within the same application.

The name of this section would be YouTube Shorts and during the first hours of this July 12, it began to be implemented “globally” in various countries, including Spain. Its arrival has been slow and users from the 100 countries that are on the list of this novelty will have to be patient to try it.

YouTube Shorts is available for iOS and Android, it is not necessary to download any other app, as it is available in a new section that can be accessed from the main page.

How YouTube Shorts work

The format for using this new section is simple. The user will be able to create videos from recordings that have a maximum duration of 60 seconds. This implies that any video that is uploaded and recorded vertically with this duration will be processed as YouTube Short.

The edit is similar to that of TikTok. The user has tools to record multiple clips, control the speed and duration settings, add text and music to them from the more than 250 record companies, including Universal Music Group, Sony Music Entertainment, and Sony Music Publishing; Warner Music Group, Warner Chappell Music and more.

YouTube Shorts are created and shared from the same YouTube app and can be seen in an infinite scroll which will learn from our tastes to show content. The videos are not available for download, only the user can save them through YouTube Studio and this can also decide if the original audio of their videos can be used by others or not.

This novelty appears with the recent implementation of Picture-in-picture on the iPhone. It is a matter of time to find out if YouTube Shorts have the necessary impact to replace or compete against the short videos of Instagram and TikTok.

Mehran Khan

Mehran Khan is a Software Engineer, a leading Digital Marketing expert in Pakistan. With over 4+ years of experience in digital marketing & SEO.

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